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Heroes Wiki:Advertising: Difference between revisions

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Proposal to include advertising: reworded to reflect new ideas concerning proceed distribution
imported>Admin
Proposal to include advertising: updating proceed use. Charity is a great idea.
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It's never been my intention to make money off this site, nor do I really think it would be appropriate since it's the community that makes this site what it is. It has been my hope, however, to be able to recover the costs of advertising this site. The advertisements have been instrumental in getting the word out and building up the user base, but have been costly. The great thing is that as the site becomes more popular it receives more word-of-mouth advertising so it may be possible to reduce the advertising expenses. What I'd like to do is start placing some Google ads in the sidebar and possibly at the bottom of the page. This will be similar to the advertising already seen on the Lostpedia and Memory Alpha wikis. Google ads are fairly prevalent and unobtrusive.
It's never been my intention to make money off this site, nor do I really think it would be appropriate since it's the community that makes this site what it is. It has been my hope, however, to be able to recover the costs of advertising this site. The advertisements have been instrumental in getting the word out and building up the user base, but have been costly. The great thing is that as the site becomes more popular it receives more word-of-mouth advertising so it may be possible to reduce the advertising expenses. What I'd like to do is start placing some Google ads in the sidebar and possibly at the bottom of the page. This will be similar to the advertising already seen on the Lostpedia and Memory Alpha wikis. Google ads are fairly prevalent and unobtrusive.


There's a difference, however. In the event that revenue from hosting advertisements exceeds expenses and we become net positive, I'd like to set up a system to distribute the proceeds. Some options include splitting the proceeds amongst the top contributor(s) of the wiki each month. Another great alternative is to donate the proceeds to a charity. It's possible some of the money may also be set aside to be used for supporting additional capacity for the wiki.
In the event that revenue from hosting advertisements exceeds expenses and we become net positive, we will donate the proceeds to one or more charities. Some of the proceeds may also be set aside to be used for supporting additional capacity for the wiki or to offer prizes.


The initial response to discussion about including advertising is usually negative. Please keep in mind though that the goal first and foremost is to help make the wiki self-sustaining and improve its growth potential, not to put money into someone's pockets. This advertising will be here to benefit the wiki itself, not me personally.
The initial response to discussion about including advertising is usually negative. Please keep in mind though that the goal first and foremost is to help make the wiki self-sustaining and improve its growth potential, not to put money into someone's pockets. This advertising will be here to benefit the wiki itself, not me personally.

Revision as of 00:00, 7 December 2006

Proposal to include advertising

From the desk of Admin:

It's never been my intention to make money off this site, nor do I really think it would be appropriate since it's the community that makes this site what it is. It has been my hope, however, to be able to recover the costs of advertising this site. The advertisements have been instrumental in getting the word out and building up the user base, but have been costly. The great thing is that as the site becomes more popular it receives more word-of-mouth advertising so it may be possible to reduce the advertising expenses. What I'd like to do is start placing some Google ads in the sidebar and possibly at the bottom of the page. This will be similar to the advertising already seen on the Lostpedia and Memory Alpha wikis. Google ads are fairly prevalent and unobtrusive.

In the event that revenue from hosting advertisements exceeds expenses and we become net positive, we will donate the proceeds to one or more charities. Some of the proceeds may also be set aside to be used for supporting additional capacity for the wiki or to offer prizes.

The initial response to discussion about including advertising is usually negative. Please keep in mind though that the goal first and foremost is to help make the wiki self-sustaining and improve its growth potential, not to put money into someone's pockets. This advertising will be here to benefit the wiki itself, not me personally.

I'd appreciate feedback from the community on this. The details on how any profits would be distributed can be worked out later if it appears that we're going to be net positive, but I'd like to at least find out whether others think there are good ideas or not. If this system seems undesirable then it's always possible for 100% of the net proceeds to go to supporting wiki expansion.


Thank you.

Admin