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Heroes Wiki talk:Advertising

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Excess Revenue Suggestions

Feel free to add items to this list

Future hardware upgrades

  • My opinion is that a good portion of the money should be kept in an interest bearing account for investment into the hardware that runs the site. I don't know how much it's costing you, but your stat said 2GB of data in a single day... Also keep in mind that there are tax implications if the income grows to a significant level, you may want to LLC and run the site as a business, so hardware becomes a business expense and portions can be written off on your taxes. --Orne 12:07, 6 December 2006 (EST)
    • The site is technically being run by the web hosting company I own which is an LLC already, so we're ok here. If we continue to grow beyond the free capacity we currently have then I'd have to dedicate some of the money (once again, assuming net profit) towards expansion... but we're ok for now.

Donation to a Charity

  • I believe that Greg Grunberg of Heroes has some affiliations to a charity due to his daughter's illness, perhaps that would be a good source of excess collections? --Orne 12:07, 6 December 2006 (EST)
    • I think that's a great idea. It would be great if ad revenue would give us enough to handle growth expenses as well as be able to donate some money to the cause! (Admin 12:15, 6 December 2006 (EST))
    • I like this idea, too.--Hardvice (talk) 12:44, 6 December 2006 (EST)
    • Agreed. - RyanGibsonStewart (talk) 12:49, 6 December 2006 (EST)
    • I, too, am seeing this as the best option so far. Perhaps there's a charity devoted to inheritable ilnesses? Might as well be a little thematic. --Ted C 12:51, 6 December 2006 (EST)
  • In case we're ever looking for another charity to donate to, Noah Gray-Cabey and his mother started their own charity for young musicians called Action In Music. As a teacher in an inner-city school, I'm really glad to see that Noah and his mom are helping to tackle the issues so many schools in poor, urban areas face. -- RyanGibsonStewart (talk) 23:07, 27 October 2007 (EDT)
    • Thanks for the heads up. I am on the lookout for charities sponsored by people involved with Heroes and would like to donate the revenue to multiple charities. For instance very shortly there will be a $300 donation going to Give-Life Foundation which is a charity sponsored by Zachary Quinto as well as the Sarmy over on (This is in addition to a $200 donation to the Pediatric Epilepsy Project sponsored by Greg. I believe Tim Kring is going to be announcing something as well and I'd love to be able to support that as well when he announces it. The great thing about watching Heroes Wiki's revenue climb is that it means even more money can be donated which is fantastic. (Admin 23:15, 27 October 2007 (EDT))


  • Maybe a random drawing to draw in viewship at some point? --Orne 12:07, 6 December 2006 (EST)
  • I think a draw like this could work. If we made a page were people entered and put extra adverts on it like there are on the main page then it would almost pay for its self. It would draw viewers in to be members and if it was a monthly draw they should keep on coming back. I would be willing to organise it as I think I could get some signed stuff which would be worth more to the community than just like Heroes Stuff. I think we could easily do this for say $20-$50 a month. Any other views?--Skywalkerrbf 06:52, 19 October 2008 (EDT)

Participant Kickbacks

  • Personally, I'm not too keen on this. My financial situation is ok, but I have no problem if some of the other folks would want this. --Orne 12:07, 6 December 2006 (EST)
    • I agree. Plus, more contributions does not necessarily mean better contributions. I'd much rather see the excess donated to a Heroes-related charity—which also might help our reputation, if any, with the creators and NBC when we make it on to their radar.--Hardvice (talk) 12:46, 6 December 2006 (EST)
      • Ok, cool. Yeah, my original idea wasn't to base it on quantity but on more subjective criteria to determine who had made the most useful contributions. The more I thought about it the less of a good idea it sounded, though. I still wanted to toss it out there plus I wanted to emphasize that I don't want to keep any proceeds myself. I really like the charity idea. (Admin 12:50, 6 December 2006 (EST))
    • I'm a big believer that this needs to be primarily volunteer, for a number of reasons I won't go into. I just think contributions can be spent better. - RyanGibsonStewart (talk) 12:51, 6 December 2006 (EST)

The advertising itself

  • So based on the conversation so far I get the impression that people don't have a problem with the idea of adding advertising to the site in of itself. Is this correct? (Admin 12:54, 6 December 2006 (EST))
    • As long as they're not flashy and annoying, I have no problem. ---- Ohmyn0.jpgOhmyn0talk.jpg 12:56, 6 December 2006 (EST)
    • Yes, correct assumption. A little advertising is, of course, necessary. I would suggest keeping it to a necessary minimum - the pages should still look clean and neat. I love Lostpedia, but one of my criticisms is all the blinking and flashing and extra junk that takes away from the site. - RyanGibsonStewart (talk) 12:56, 6 December 2006 (EST)
    • You should also beware that many kinds of advertising currently used can execute spyware (among other nasty things) - one of the biggest reasons why I no longer goto any sites connected to - Yoshie 12:59, 6 December 2006 (EST)
    • As long as it isn't intrusive, no problem. --Ted C 13:12, 6 December 2006 (EST)
  • They will only be Google ads which are generally low-key and don't really provide any method for automatically installing spyware on those using, shall we say, less secure web browsers. ;) (Admin 13:04, 6 December 2006 (EST))
    • Fantastic...Bring it! - RyanGibsonStewart (talk) 13:50, 6 December 2006 (EST)
      • I'm using IE6 here, and the bottom banner ad is being centered on the page, not in the article space... --Orne 16:45, 6 December 2006 (EST)
        • I'll grab a Windows XP machine and check it out. Anyone else seeing the same thing? (Admin 16:54, 6 December 2006 (EST))
          • I see it, too. --Ted C 17:08, 6 December 2006 (EST)
          • Yeah, I can see it using IE, too. I'll fix it. Thanks. (Admin 17:09, 6 December 2006 (EST))
          • Ok, should be fixed now. You may need to Ctrl-Refresh or Shift-Refresh or whichever one forces a refresh in IE in order to get the change. I tested it out in IE and Firefox and so far it looks good. (Admin 17:29, 6 December 2006 (EST))
      • Also, is there a way you can get Comic Books added to the advertising spin? I have a good feeling there would be good cross-polination there. --Orne 16:45, 6 December 2006 (EST)
        • I dont have too much control over the content, but because of the close relation between Heroes and comic books I think we'll naturally end up with some comic ads here. (Admin 16:54, 6 December 2006 (EST))
      • The ads look good - not too intrusive, not too flashy. My only grumble is the ad on the left, simply because I use the toolbox regularly, and now it's all the way at the bottom of the page. *sigh* - RyanGibsonStewart (talk) 22:28, 6 December 2006 (EST)
        • Now you have to look at the ads in order to get to it. Mission accomplished! ;) Seriously, though, I gave some consideration to the placement. Ads closer to the top of the page attract more eyes and that was my goal. If it's causing headaches for people, let me know and I'll move it. (Admin 22:41, 6 December 2006 (EST))
          • Oh no, it's fine - just a minor inconvenience. If you want a headache, visit Lostpedia. - RyanGibsonStewart (talk) 22:52, 6 December 2006 (EST)
            • Out of curiosity, what is it about their site that gives you a headache? (Admin 22:57, 6 December 2006 (EST))

Channel for advertising

Just out of curiousity, how are you advertising HeroesWiki? I'm guessing through google Adwords... --Rovo 13:23, 8 December 2006 (EST)

Paid ads are using Adwords, correct. Costly, but can be effective. (Admin 15:00, 8 December 2006 (EST))
  • Actually, last night I was thinking about this very topic, and I wondered, is the Wiki linked from or from the official NBC site? If not, should an effort be started to the effect? --Cuardin
    • At the moment, no, it's not directly linked from either of those sites, however there are links to it on some of the message boards each site has. We're not an official Heroes site. As for starting an effort, I'd say we've already started the most important effort which is to work towards the best and most fully complete reference for Heroes. As we grow and get even better we'll become more widely known. If we reach a point where even the people behind Heroes enjoy this site then I think it may be possible that they'll eventually link to us, but I wouldn't exactly consider this a goal... more of an award. :) (Admin 11:57, 7 January 2007 (EST))
      • Well, I took the liberty of adding a link from the main Wikipedia article about the series Heroes to our main page. Cuardin 16:18, 7 January 2007 (EST)
        • Oooooohhhhh, good luck keeping that one there. They don't seem to look too fondly upon us. See here and here. Oh well. But thanks for trying, Cuardin - it's a good idea! - RyanGibsonStewart (talk) 16:38, 7 January 2007 (EST)
          • OK, it lasted 25 minutes. I get the "good luck part..." :P Cuardin 18:29, 8 January 2007 (EST)
            • We should have a contest to see who keeps it there the longest. I keed, I keed! - RyanGibsonStewart (talk) 18:42, 8 January 2007 (EST)
              • Nah, don't give them a hard time. :) It's not important that they link to us. Maybe someday they will, but there's no need to force the issue. (Admin 18:45, 8 January 2007 (EST))
                • Sorry. Joke. I forget that my sarcasm doesn't always translate in writing. - RyanGibsonStewart (talk) 18:55, 8 January 2007 (EST)
                  • I knew it was a joke, I just didn't want people getting ideas. ;) (Admin 19:31, 8 January 2007 (EST))
    • The one that would make me happy to get is the link on Greg Beeman's blog. He currently points to some other inferior wiki for some reason.--Hardvice (talk) 16:46, 7 January 2007 (EST)


This is SO great.  I also heard from Greg Grunberg, who had this to say:

"Tell them THANK YOU SO MUCH.  This is so wonderful and unexpected!"

Take care and thanks again.
  • So our donations are definitely appreciated. Hopefully once new episodes return we'll be able to send them even more money! (Admin 22:40, 8 January 2007 (EST))
  • Is there some statistics page that shows the ammount of traffic around the wiki? If so, could some form of income-counter be placed there that shows how much the revenue (an possibly the cost) is for the site? For those of us contributing (in my case just a little bit so far) it would be nice to recieve some form of information about the economic situation. Cuardin 15:28, 10 January 2007 (EST)
    • Good idea. The traffic ref I know of is Heroes Wiki:Site Statistics, with more info on the Talk page. --Orne 15:33, 10 January 2007 (EST)
    • Orne provided a link to the site statistics. Revenue info is made public here. (Admin 09:41, 11 January 2007 (EST)

Ad blocking

  • I found out the hard way that disabling Adblock Plus for the site doesn't necessarily mean it's completely disabled. Apparently, it only works for the current domain ( and not for subdomains, which I guess our images load from. So it was randomly blocking images, even though it was off. Just FYI.--Hardvice (talk) 16:26, 30 January 2007 (EST)
    • All of the images also load from unless it was blocking the /images path as well. Strange. (Admin 17:04, 30 January 2007 (EST))

september revenue

  • I'm not sure if it's because we're approaching the fall season or not, but the revenue from advertising has been much higher this week than in past weeks. I'm not sure if I'm allowed to provide information concerning daily revenue, but you'll see a significant increase when I post the monthly revenue info Site activity has picked up a little (especially on Wednesdays after the episodes air in the UK), but it's still not at the level it's usually at while Heroes is airing in the US. This could be a very exciting season for us in terms of revenue. The sooner I get the wiki expenses paid off the sooner the wiki itself could become cash positive and then the ability to contribute significantly to even multiple charities becomes possible. I remain comitted to not making a personal profit off of Heroes Wiki (for reasons I discussed in my journal already) though the top priority remains offsetting the wiki expenses (which in fact helps prove that the wiki is financially viable to host). We've experienced incredible growth and the wiki will grow even more popular as we proceed through season two and as Heroes continues to increase in popularity internationally. (Admin 23:31, 21 September 2007 (EDT))
    • That's great news, Admin! Are you seperating Bionic Wiki revenue from that? You haven't been posting stats there, so we've no clue if there's any income from it.--MiamiVolts (talk) 23:46, 21 September 2007 (EDT)
      • I haven't put any advertising on Bionic Wiki yet as you've seen, so there's no revenue from it yet. All the revenue is from Heroes Wiki so far. I do keep the Bionic Wiki expenses separate, though, so they don't affect the Heroes Wiki revenue. (Admin 23:51, 21 September 2007 (EDT))
        • Oh, ok. When you do work on adding ads, you might consider adding them on more than just the default skin. That might increase the ad revenue a bit more.--MiamiVolts (talk) 23:57, 21 September 2007 (EDT)
  • And as of maybe an hour ago we've set a new record for monthly revenue... exceeding the $273.16 set in May because of the season finale. Plus we still have 5 days left in the month! (Admin 22:24, 25 September 2007 (EDT))

October revenue

  • If you thought September's revenue was impressive, just wait until you see October's revenue... and we still have another new episode airing before the month ends! Just a reminder that if anyone routinely purchases things from please click on one of the heroes merchandise links at the bottom left to get to their site and then search from there. When you purchase anything at all from them after using the links to get there we receive a commission on the purchase and it doesn't cost you anything extra so it's beneficial all around. When I started the site I had no idea it'd be making this much just from advertising (it would not have affected my decision to donate all the leftover revenue). It's great to know that we're able to help out and donate even more to these charities. (Admin 23:38, 27 October 2007 (EDT))
    • That's fantastic. And I want to reiterate how wonderful I think it is that we are able to donate so much for such great causes. -- RyanGibsonStewart (talk) 23:56, 27 October 2007 (EDT)

Other Charities

I heard Noah (Micah) has his own charity for sending musicians to Africa. Maybe that one? Rayhond 01:06, 30 October 2007 (EDT)

  • He does. It's called Action In Music, and it's a non-profit organization which benefits needy schools with music programs, primarily in urban areas. (See above for a previous discussion on the subject.) -- RyanGibsonStewart (talk) 01:11, 30 October 2007 (EDT)
  • Thanks for the suggestion, Rayhond! It's on my list already tentatively scheduled for November or December. (Admin 01:17, 30 October 2007 (EDT))
    • I don't know very much about the charity, but Masi Oka was just named a global ambassador for the non-profit organization One Laptop per Child. -- RyanGibsonStewart (talk) 01:48, 4 November 2007 (EDT)
      • I'm familiar with that group. One of the representatives of that group from HP I believe it was gave a presentation at the MySQL conference I attended earlier this year (or maybe it was last year's, I don't remember). It's a fascinating project bringing these cheap computers to poorer nations. The laptops run open source software so they can explore it and build on it themselves. It's essentially an example of teaching a man to fish so he'll never go hungry again. The great thing about technology is that it often doesn't matter where you are in the world. You could find a brilliant person in a poor country who's skills go unused because the technology that would enable their success is out of their reach. This is an attempt to give them the tools that could potentially revolutionize their economy. (Admin 01:58, 4 November 2007 (EDT))
        • It is a cool charity, and they are ironing the kinks out of mass-production currently. Check out their wiki: for current news and updates.--MiamiVolts (talk) 01:01, 4 November 2007 (EST)
          • OLPC is definitely a cool charity/program. I know the XO model is becoming popular for parents in America to get a computer for their 5-7yr olds to get acquainted with computers. I don't know if anyone has seen this movie, but when OLPC concept was first introduced, it immediately came to mind. Glad to know Masi is helping out.--Bob (talk) 03:11, 4 November 2007 (EST)
      • I don't know if people already saw, but on Tim Kring and Masi Oka made a video where they talk about OLPC being the project Tim was referring to back at Comic-Con. The thread is here. I left a message letting them know that Heroes Wiki will be donating $400 to the OLPC project this month to purchase 2 laptops for children. They're having a promotion this month where if you buy 2 they'll send one to you, but I don't need it and would rather the second one go to another child. (Admin 01:35, 14 November 2007 (EST))
  • According to, Kristen Bell's charities include the ASPCA, PETA and the Red Cross.--MiamiVolts (talk) 21:47, 3 March 2008 (EST)

New advertising test

  • I'm testing out a new provider for the advertising. I want to compare the revenue potential with that provider to the results I was getting with Google. I've configured it so that there shouldn't be any popups, popunders, or those annoying ads that expand to fill the window until you click on their close button. I'm trying to keep the ads as similar an unobtrusive as they are with Google. If you see anything inappropriate that you didn't see with Google, please do let me know and note all the information you can about the ad so I can try to identify it. Screens captures would be helpful, too. (Admin 23:16, 5 August 2008 (EDT))
    • So how is this going cash-wise? I can say that they're kind of annoying with the constant color-changing that can give you a seizure, but otherwise they don't affect the way the pages are displayed. I prefer the Google ads since they look more professional and less-obstructive to your peripheral vision.--Bob (talk) 22:01, 13 September 2008 (EDT)
      • Just saw an inappropriate ad (well, NSFW at least). Here ya go, and here's the source from the frame if it helps.
<div class="pBody">
<script type="text/javascript"><!--
google_ad_client = "pub-8107677724947902";
/* Left - Sidebar */
google_ad_slot = "6567163653";
google_ad_width = 120;
google_ad_height = 600;
<script type="text/javascript" src="">
</script><iframe name="google_ads_frame" src="" marginwidth="0" marginheight="0" vspace="0" hspace="0" allowtransparency="true" scrolling="no" width="120" frameborder="0" height="600"></iframe>

Hope that helps. --Bob (talk) 02:11, 15 September 2008 (EDT)

  • Actually, I've had the new ads shut off since the beginning of September and have just been running Google ads. The relatively small increase in revenue didn't justify some of the things I didn't like about the service I was testing. Also I don't see anything inappropriate in that image you included. Was it the bathing suit ad? Those are pretty common on websites and in most workplaces wouldn't cause any problems. (Admin 11:01, 15 September 2008 (EDT))
    • It was the bathing suit one. I know some places consider that NSFW, I didn't know if that's what you meant by inappropriate. Thanks.--Bob (talk) 15:27, 15 September 2008 (EDT)
      • It is slightly annoying that the bathing suit ad appears very often on Recent Changes, it has made it so I am less likely to scroll down at work, but it is fairly mild. I just got an ad for rabbitsreviews. -Lөvөl 02:45, 2 October 2008 (EDT)

Broken Advert

It is covering up part of the page, which is bad. its the one at the top left.--Skywalkerrbf 04:14, 19 October 2008 (EDT)

  • On one of my computers the banner ad is under the logo. If it is a flash ad it covers everything. Right now I can't see what I am typing. -Lөvөl 19:24, 19 October 2008 (EDT)
    • Can you send me a screen shot at Also include the type and exact version of the browser you're using and I'll take a look at it. (Admin 19:26, 19 October 2008 (EDT))
      • Hmm, it is working correctly now. Maybe it hadn't loaded the new layout in the cache yet. -Lөvөl 19:57, 19 October 2008 (EDT)
  • When I first signed in tonight, the leaderboard ad was not at the top, but was in the middle of my page--but moved over to the left, so the center of it was on the left edge of my screen, and the right half of the ad was covering the navigation menu and part of the page. It was like that for all four tabs I opened. I hit refresh on each one, and they all fixed themselves and haven't been a problem since I've been editing tonight. Sorry I didn't think to take a screenshot. -- RyanGibsonStewart (talk) 23:13, 19 October 2008 (EDT)
  • How's it looking for everyone now? I'd like to know of any incidents where the page doesn't render properly so I can work on them. If you think of it, grap a screen shot at the time since it will make it easier to determine what's wrong. (Admin 09:31, 20 October 2008 (EDT))
    • Still a problem for me.

Messed up ad.jpg

    • After I hit refresh, the page is fine, but the next one I open isn't. It's always the same problem for me, though--the leaderboard ad moves down and left into the article space. Even after I cleared my cache, the problem still occurred, but more rarely, and more randomly. -- RyanGibsonStewart (talk) 10:49, 20 October 2008 (EDT)
      • Ok, I just tried resetting a cache variable to see if it forces the right info every time now. Let me know if you see any improvements. (Admin 10:53, 20 October 2008 (EDT))
        • Yep, definitely. After having refreshed and waiting a minute or two, I'm going through the site, and I'm not seeing anything. I've been through like 20 or 30 pages and the ad mess-up is not happening. As Martha would say, that's a good thing. -- RyanGibsonStewart (talk) 10:54, 20 October 2008 (EDT)
        • Every once in a while I get a blank ad, I don't know if the problem is here, at NBC, or with my connection. The source has the call for the ad but no code for the ad itself. -Lөvөl 23:01, 20 October 2008 (EDT)
  • I keep getting this really annoying pop up ad. -- RyanGibsonStewart (talk) 19:17, 22 October 2008 (EDT)
    • I let Joe know about it. He's tweaking some of the settings where hopefully it shouldn't be an issue. Let me know if it keeps popping up (no pun intended). (Admin 18:04, 25 October 2008 (EDT))

I get this a lot.jpg

  • I get this a lot, its pretty annoying.Notice the advert in the wrong place?--Skywalkerrbf 17:35, 25 October 2008 (EDT)
    • Interesting. Anyone else seeing this? This looks like the amazon ad rendering incorrectly. You don't hit Stop on your browser while the site's loading, do you? (Admin 18:04, 25 October 2008 (EDT))
    • Yeh, that happens to me sometimes. HiroMystery 18:23, 25 October 2008 (EDT)

Jimmy Jean-Louis's Charity 'Hollywood Unites for Haiti'

Hey, I know that you give donations to charities with some of the money generated by the website and I was wondering if you would be willing to give to Jimmy Jean-Louis's Charity 'Hollywood Unites for Haiti'. It is a charity which is trying to help out Haiti which according to Jimmy is really struggling at the moment and has been since it was hit by a hurricane in September. There is more info on Jimmy's site [1] and a website for the charity should be up sometime next week [2]. I feel that this would be a good place for the wiki to give money too as the charity not only aims to raise money but also aims to let people know what is going in Haiti a country so close to the USA. Jimmy is a great guy and would be really thrilled if you could give his charity a good start. Thanks a lot. I have done a interview with him and this is one of the topics which we talked about a lot.--Skywalkerrbf 11:46, 17 January 2009 (EST)--

  • Other good charities to donate to include Pediatric Epilepsy Foundation and National Walk for Epilepsy (Greg Grunberg's son has epilepsy, and there was a Heroes charity auction two years ago), The Brain Aneurysm Foundation (in honor of Tim Susco who died while employed by Heroes), One Laptop Per Child (which was backed by Tim Kring and Masi Oka and was featured in The Last Shangri-La), Give-Life Foundation (which is supported by Zachary Quinto and the Sarmy), and Action In Music (which is Noah Gray-Cabey's mother's charity). -- RyanGibsonStewart (talk) 14:42, 17 January 2009 (EST)
    • Yeah I think all of those are on the list of charities which the wiki have already donated to already aren't they? Apart from the last one. I was telling the wiki about this one as I don't think anyone on the wiki had mentioned it before.--Skywalkerrbf 15:07, 17 January 2009 (EST)
  • Did this cause get any support this month?--Skywalkerrbf 14:01, 4 February 2009 (EST)