Product placement
| Product placement | |
|---|---|
| File:Ando hand out.jpg Ando puts out his hand, with a Nissan Versa in the foreground and Greyhound buses in the background. | |
| First reference: | One Giant Leap |
Product placement is a promotional tactic used by marketers in which a real commercial product is used in fictional or non-fictional media, and the presence of the product is a result of an economic exchange. When featuring a product is not part of an economic exchange, it is called a product plug. Product placement also occurs with the inclusion of a brand's logo, or a favorable mention or appearance of a product.
Some real world products have appeared in the fictional world of Heroes.
About
Apple iPod
Dale Smither, an evolved human with enhanced hearing owns an iPod Nano which is used to drown out other sounds. The iPod lies in puddle of blood after Sylar kills Dale. (Unexpected)
Greyhound Bus Lines
Hiro and Ando hide in the luggage compartment of a Greyhound bus during a gunfight at a Greyhound bus depot. Later, Hiro boards a Greyhound bus headed for Las Vegas. (Unexpected)
Nissan
Nissan in a primary sponsor of the Heroes franchise, sponsoring the broadcast episodes, graphic novels, a free iTunes download of the pilot, as well as Heroes 360. The Nissan Versa is mentioned by name and featured prominently in numerous episodes, beginning with One Giant Leap. Other Nissan vehicles appear, including the Bennet Family Armada SUV (Nothing to Hide), Zach's Quest minivan (Run!) and Mohinder's Sentra sedan (Unexpected).
Gallery
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Hiro's Versa rental car awaits him outside LAX airport. (One Giant Leap) -
Dale's iPod lies in a puddle of blood (Unexpected) -
Hiro and Ando walk past some Greyhound buses on the way to their Versa. (Unexpected)
