Bob hands Monica an iPod.
Product placement is a promotional tactic used by marketers in which a real commercial product is used in fictional or non-fictional media, and the presence of the product is a result of an economic exchange. When featuring a product is not part of an economic exchange, it is called a product plug. Product placement also occurs with the inclusion of a brand's logo, or a favorable mention or appearance of a product.
Some real-world products have appeared in the fictional world of Heroes.
- Claire puts her hand into an InSinkErator garbage disposal (though the InSinkErator logo was removed for the DVD due to a lawsuit).
- Ando watches lasvegasniki.com on his iPod.
- At the car rental kiosk in the Los Angeles International Airport, Hiro specifically requests a Nissan Versa and will accept no other vehicle.
- After getting a ride back to Las Vegas with Nathan, Hiro finds the Nissan Versa, parked in a garage. Later the Versa is seen again when Ando joins him.
- Hiro and Ando prepare to leave Las Vegas in their Versa when the high roller makes them an offer they can't refuse.
- A lowlife wears an Adidas jacket.
- Zach says he found Claire's tape underneath his bed while searching for his PSP.
- In Utah, Hiro and Ando stop the Versa at the site of a traffic accident.
- Lyle Bennet hides from Claire and Zach inside the Bennet Family Nissan Armada SUV.
- Micah is found waiting near a Greyhound Bus.
- Greyhound buses are seen in the background as Hiro and Charlie discuss attending the Japanese film festival 300 miles away.
- Peter drinks from an Arrowhead water bottle while being interrogated by Matt Parkman and Audrey Hanson. Behind them, more bottles sit conspicuously on a table.
- Hiro and Ando reach the Union Wells High School in their Nissan Versa. They stand right next to a car, presumably the Nissan, when Isaac calls and tells them they need to meet.
- Isaac disembarks from a Greyhound Bus in Midland.
- Mohinder drives a Nissan Sentra rental car in to meet Dale Smither in Bozeman, Montana.
- Dale, an evolved human with enhanced hearing owns an iPod Nano which is used to drown out other sounds. The iPod lies in puddle of blood after Sylar kills Dale.
- Ando drives Hope to Primm, NV, in the Nissan Versa. Hope uses the car as a shield during a shootout with Steve Gustavson. After the shootout, Hiro notes that the car doesn't have a scratch.
- Hiro and Ando hide in the luggage compartment of a Greyhound bus during the gunfight, which also takes place at a Greyhound bus depot. Later, Hiro boards a Greyhound bus headed for Las Vegas.
- The Bennet family returns from the hospital in their Nissan Armada SUV. Later, Mr. Bennet and Claire ride in the SUV to meet the Haitian.
- A ten-year-old Hiro plays a Game Boy.
- Mohinder uses a Dell laptop in his father's apartment.
- Hiro uses a Dell computer to search for the sword in Linderman's collection.
- The FBI use Dell laptops while surveilling Mr. Linderman.
- Micah and Jessica play Heavenly Sword on the PlayStation 3.
- Micah is wearing a GAP shirt on one of the photos shown.
- Micah plays various Playstation 3 video games while at the Company facility.
- The police vehicle chasing Maya and Alejandro is a Nissan Frontier.
- Noah Bennet gives Claire the keys to the family's Nissan Rogue in the parking lot of Claire's new high school. Claire mentions the model of the car by name, exclaiming "The Rogue?!" when handed the keys.
- A band of Irish thieves in Cork, Ireland are expecting to find iPods in a shipping yard, only to find the specified container empty, with the exception of a shaken, scared, and shirtless Peter Petrelli.
- Bob and Nathan watch video footage of Peter being treated in the Company building on a computer program with the Cisco logo featured prominently on the screen.
- Elle is seen drinking a cup of Slusho while taking to Mohinder. This is a drink which has made multiple cameos in various television shows by J.J. Abrams. It is also a main element in Abrams's film, Cloverfield, the second trailer of which was aired a few days before this episode's airing. This placement carries over to Beeman's Blog for this episode in which multiple cast members are shown posing with Slusho, including James, Adair, Hayden, David, Sendhil, Kristen, Greg, Masi, George and Jack.
- Just before their shoot out with Elle, Mohinder and Bob, Noah mentions to West that his first car as a teenager was a Citroen.
- Monica Dawson uses her iPod to learn how to break into the home of those who stole Micah Sanders' backpack.
- Elle is seen yet again drinking a cup of Slusho. This time she spills it on herself upon seeing a vengeful Claire.
- Victoria Pratt has an iMac computer.
- Mohinder's laptop is a Dell.
- Elle logs into the Cisco surveillance system.
- Micah uses a Sprint phone.
- Mr. Aswan has an Apple laptop computer on the desk of his office.
- Ryan Covington owns an iPod.
- Donna relives the memories the Haitian took from her by accessing the Company's Cisco surveillance manager.
- The door alarm to the Company file room is labeled as a Cisco Systems product.
- Donna uses a Samsung/Sprint cell phone.
- Usutu tells Matt that his cell phone doesn't get coverage where they are and says that he should have used Sprint instead.
- Tracy Strauss's car is a blue Nissan 350Z convertible.
- Angela looks at a family photo lying beside the keyboard of her Mac.
- Danko's team uses Dell computers.
- The opposite of product placement is hiding the VW logo on Alex's car; once you can see that it is a Volkswagen Cabriolet of the early nineties.
- Lyle uses a PSP.
- The Dial a Hero online project works with two MacBooks.
- Annie says that that the school doesn't give out any student information. Otherwise, she would've added Claire as a friend on Facebook. Claire mentions it isn't her fault, she always checks the "Privacy" button for her page.
- Gretchen says to Claire that she couldn't hide her secret from society. Google's her enemy.
- While waiting for the students to finish their preliminary exam, Professor Fenton reads the book Pride and Prejudice and Zombies to pass time.
- Annie invites Claire to a party where they could play Guitar Hero III.
- Nissan is a primary acknowledged sponsor of the Heroes franchise, sponsoring the broadcast episodes, graphic novels, a free iTunes download of the pilot, as well as Heroes 360. In addition to product placement, they also use traditional and more obvious advertising methods such as television commercials and print ads placed in the beginning of each graphic novel.
- Emerson, makers of the InSinkErator brand in-sink garbage disposal sued NBC for the use of their clearly branded product during a scene where Claire's hand is badly mangled after she places it in a running garbage disposal (Genesis). Emerson claimed NBC misrepresented any risks or potential injuries posed by the InSinkErator on the show, while portraying the brand "in an unsavory light, irreparably tarnishing the product." The company settled with NBC out of court on Feb 23, 2007. 
- In the episode commentary for Fight or Flight, Greg Beeman says that he wanted to find a right-hand drive car for Elle to use in Ireland. Greg Grunberg interrupts and helpfully finishes his sentence with "but Nissan doesn't make one."
- Some items seen in the show appear in the show’s timeline considerably before their real-world release.
- In-show, Micah plays Heavenly Sword on a Playstation 3 on or about November 1, 2006. In the real world, these items were released on September 12, 2007 (link) and November 17, 2006 (link) respectively.
- In-show, the Nissan Rogue is a buyable, drivable automobile in March 2007. In the real world, this vehicle was not released until late September, 2007.
- In-show, Victoria Pratt has an aluminum Apple iMac in her house on March 19. In the real world, it was not released until August 7, 2007.
A Greyhound logo fills the frame.
A ten-year-old Hiro plays a Game Boy.
Hiro uses a Dell computer.
Heavenly Sword, a video game that Niki and Micah play.
Angela's Mac has the latest keyboard.
(The Eclipse, Part 1)
- Apple -- iPod
- Arrowhead Brand Mountain Spring Water
- Cisco Systems
- Dell Inc.
- Greyhound Bus Line
- PlayStation Global