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Talk:Nielsen Ratings/Season Three

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Season 3 Premiere

  • I'm surprised at the ratings. I would have expected them to be through the roof. Either they're not terribly accurate or perhaps ratings tend to reflect interest in the show prior to the show airing... in which case I'd expect them to be excellent next week. I thought the episode was the best 2 hours of Heroes I've ever seen. The plots, the cinematography, the music... all A+ in my opinion. (Admin 19:40, 23 September 2008 (EDT))
    • I was surprised by the ratings, but not terribly so. The show has been off the air since December last year, so it will take time to rebuild the audience even with a strong fan base. That said, the clip show was not that great (I'll elaborate on that below) and due to that we probably lost audience to the other networks. Even so, the ratings were not the worst they've ever been and I think that means there's room for much improvement in the ratings over the coming weeks assuming the plots, cinematography, etc. remain as strong.--MiamiVolts (talk) 20:08, 23 September 2008 (EDT)
      • Hey I'm from the uk and I wondered is it up agaist any other shows atm? I am sad to see the show slipping.--Skywalkerrbf 12:40, 30 September 2008 (EDT)
        • We got beat this week by Dancing with the Stars on ABC and Two and a Half Men/Worst Week on CBS, but a slow start is what happened in Season One too. Hopefully, by mid-season, the ratings will begin rising up again.--MiamiVolts (talk) 12:51, 30 September 2008 (EDT)
          • At least its nice for me to see that 2 uk shows (Dancing with the Stars and Worst Week are adaptations of uk shows) are doing well state side. --Skywalkerrbf 12:58, 30 September 2008 (EDT)

Season Three Clip Show Ratings & Review

This has been mentioned before, but I think the Season Three Clip Show deserves its own page... the ratings were so poor I'm not sure NBC will try it again, but if they do I hope they realize their mistakes... Lost has done them more or less successfully, but this Heroes clip show wasn't much of a review of the show as the first few minutes it felt to me like it was just the actors saying hello, and it seemed to contain spoiler content even before the review portions began... also, it looked to be entirely filmed at the premiere party and it was at the same location as the upfronts, so at first I wasn't sure if NBC was airing the clip show or the premiere party (it turned out to be both). Lastly, but most of all, it was said during the clip show that you could get into Heroes without having any background on what happened before, but the whole point of the clip show should be the history (much of the season one and two lore wasn't mentioned, imho). Overall, the clip show felt very much like it was promoting its stars as much as (or more so than) the show itself, and I think that's what did it in. And that lower ratings lead-in may have contributed to lower ratings for the episodes themselves.--MiamiVolts (talk) 20:08, 23 September 2008 (EDT)

  • Where did that name "Season Three Clip Show" come from? Did you see it somewhere officially? Tivo tells me it was called "Countdown to the Premiere". (Admin 20:10, 23 September 2008 (EDT))
    • Zap2It called it the Clip Show in their posting, and it was also called that by TV Guide. TV Guide also mentions the show is subtitled as "HEROES: COUNTDOWN TO THE PREMIERE" so I guess both names work.--MiamiVolts (talk) 20:14, 23 September 2008 (EDT)
      • Let's go with "Heroes: Countdown to the Premiere" then. Tivo and both agree, too. (Admin 20:16, 23 September 2008 (EDT))

Worst ratings ever for I Am Become Death

According to, Monday's (10/6/08) episode got the worst ratings Heroes has ever seen for a new episode (not counting clip shows), and the records we've been keeping seem to confirm that. If anyone's interested, it got a 5.0 Fast Nationals Rating compared to 8.7 for CBS's Two & A Half Men and 12.7 for ABC's Dancing with the Stars. It was still in 3rd place on the network, but looks like we lost quite a bit of viewers last night. I guess they were tuning in to find out what happened with Misty May. Personally, I consider last night's episode one of the best Heroes episodes (though perhaps killing off a kid was a little over the top) and I'm hoping things will change when the stories begin to converge later in the season. I wouldn't mind a little more levity... Matt's, Hiro's and Ando's segments were a bit more dramatic than humorous last night, but I'm not sure how much more the writers could have done with that and still move the story along.--MiamiVolts (talk) 16:45, 7 October 2008 (EDT)

  • If it drops another 0.5 million then we will be at half the top views Heroes has ever had. I hate to say it but if things don't get better soon then this could be the start of the end. The show has got better but the ratings are well slipping. I really think that if it doesn't pick up a hell of a lot soon then its guna fail, I will say it now, the day they stop the graphic novels will be the beginning of the end.--Skywalkerrbf 17:00, 7 October 2008 (EDT)
    • I don't know exactly what metrics the network uses, but I've never trusted Nielsen ratings anyway. Viewing habits change over time especially with the prevalence of DVRs now and I don't know how well Nielsen captures that kind of information. To be honest, if something else I wanted to watch at all came on at the same time as Heroes, I'd watch IT live, record Heroes, and then watch Heroes later when I could fast forward through the commercials and enjoy the continuity more. In fact, I didn't start watching Heroes last night until 9:30pm so I could fast forward through the commercials and enjoy the episode even more. I'd say a much better measurement of the shows popularity would be this site itself where you can see first hand the increases in traffic we get with each season. I don't think the show has anything to worry about... as long as those making the decisions get good information. :) (Admin 17:08, 7 October 2008 (EDT))
      • Perhaps Nielsen TV data is losing its relevance, but advertisers still seem to pay attention to it and NBC Universal still touts their TV ratings (and not internet/DVR ratings) in press releases at UMV. The good news is that advertisers have most likely booked far in advance due to NBC's now far-reaching schedule, so Heroes will perhaps have extra time to play catch up on the TV ratings. Another thing to watch is NBC's other big promotion shows, such as Knight Rider, which got 4.6 fast nationals last week so we're still ahead there. And as you stated, Admin, internet data statistics is equally important now and I would like to see the stats Nielson has been taking on it, but unfortunately they've not been made public yet. This wiki is likely a good indicator, but its stats are probably not considered by advertisers since it's not associated with NBC... Unless, of course, you're personally contacting the sponsors and telling them? ;)--MiamiVolts (talk) 17:42, 7 October 2008 (EDT)
        • No, I'm not. :) I know our stats don't really help them, I'm just looking at the popularity of the show in general. If I use the site statistics to gauge overall interest in the show and the site statistics are much higher than last season, then to me it means Heroes could be that much more popular as a show... and if that's the case then there may be other metrics (say iTunes and DVD sales) that help support that theory even if the Nielsen Ratings don't reflect it necessarily. (Admin 18:33, 7 October 2008 (EDT))
          • Ah, okay then. BTW, I'm not saying that NBC and Nielson isn't sharing the internet data and other metrics (such as iTunes and DVD sales) with the advertisers. I'm saying they're not sharing it with the public. TV ratings are the only public guage of interest that we know advertisers look at.--MiamiVolts (talk) 19:10, 7 October 2008 (EDT)

Introducing TAMi

I don't know if I can use my above comment to take credit for this ;), but NBC has just begun releasing some of the internet data results in what they're calling the Total Audience Measurement Index (or TAMi for short). It contains the iTunes, Hulu and data, and figures for other methods of viewing such as mobile. It's being published at NBC Universal Media Village (here's the pdf link for weeks 1-3), and unless there's any objection, I think it would be okay to begin logging it. I'm leaning towards it having its own page. Are there any other opinions?--MiamiVolts (talk) 14:56, 16 October 2008 (EDT)

  • BTW, the Heroes internet data is amazing compared to NBC's other shows. Looks like you were right, Admin.--MiamiVolts (talk) 14:59, 16 October 2008 (EDT)
  • Ok, it's made and viewable now in its own page at TAMi.--MiamiVolts (talk) 19:11, 16 October 2008 (EDT)

10/27 Ratings

I'm very glad we have TAMi now. We beat our record for worst fast national ratings last night, and got beat in those fast national ratings by a repeat of Two & A Half Men. I thought last night was one of the Season's best, so that last part shocked me. TAMi came out on schedule this week, and I'm working on adding it now.--MiamiVolts (talk) 18:53, 28 October 2008 (EDT)

  • Unfortunately, there's been a lot of negative press about Heroes lately... Thanks for being so diligent with the ratings stuff, Miami... -- RyanGibsonStewart (talk) 19:18, 28 October 2008 (EDT)
    • You're welcome... I just posted the new TAMi data and Heroes is still kicking butt in the new media. I hope the press takes note, and the advertisers just as much.--MiamiVolts (talk) 20:04, 28 October 2008 (EDT)
      • I think it's going to take a complete paradigm shift. The record industry has only just recently stopped caring solely about record sales, and they've started looking at "other media" like iTunes, downloads, and a whole bunch of other ways to access music that I would list if I knew or cared more about ways kids these days access music. (Yes, I know I sound like an old fart. That's because I am.) It's the same with television--advertisers and the like need to look less at live viewership and more at total viewers. Of the 41 episodes of Heroes, I don't think I've watched more than one or two of them live. And I know I'm not alone... -- RyanGibsonStewart (talk) 20:21, 28 October 2008 (EDT)
        • Yeah, I think it will happen eventually, and it will be a paradigm shift. However, based on what I've seen, it's going to take time. Assuming NBC continues with TAMi, we need to see either Nielsen itself or one or more other networks start releasing comparative data before it has a chance to become a mainstream standard. Nielsen has probably the best chance of setting a new standard and getting it out to the press if they wanted to. I'm not sure if it's the other networks that's holding back their own data out of fear, or if it's Nielsen itself biding its time until someone else attempts to arrange with the networks their own standard so they can have a haha moment at the last minute, but the transition is seeming to progress rather slowly.--MiamiVolts (talk) 20:56, 28 October 2008 (EDT)
    • Sorry to butt in, but I'm very curious about this negative Heroes press you speak of... do you have any links to any articles or anything? Sincerely, Thrashmeister [ U | T | C ] 20:06, 28 October 2008 (EDT)
      • Entertainment Weekly...I've always been a fan of Jeff Jensen (I swear he knows more about Lost than JJ does!) and I actually respect quite a lot of the suggestions in the article (and agree with some, too), but this is seen as a negative article. The cover alone (which features some individual actors plus the huge headline "Fallen Heroes") does damage. Many times, that's all people see and they make their judgments based on a few words, a tagline, a news quip, a statistic. At lunch, people say, "Is that show still on?" Hrmph. ... TV Guide also has had two negative articles based on statistics, and I think I saw something in Newsweek, too. -- RyanGibsonStewart (talk) 20:17, 28 October 2008 (EDT)

11/10 Ratings

  • Last night's fast nationals dropped again to a new lowest low. I'm not surprised since Heroes took a week off; but, hopefully, word about how good last night was spreads soon. TAMi hasn't come out yet, will look for it tomorrow.--MiamiVolts (talk) 19:09, 11 November 2008 (EST)

Cold War ratings

  • Can't say I was surprised. It was my least favorite episode yet. (Admin 20:05, 24 February 2009 (EST))
    • In other news, Entertainment Weekly just published that Heroes was the 5th for shows watched online (at There were 690,000 people who watched the episode online. The data is from February 17, so I'm assuming that's talking about Building 26. -- RyanGibsonStewart (talk) 21:07, 24 February 2009 (EST)

March 16, 2009 repeat ratings

  • We only note first-runnings of episodes on this page; but for the records, last week's encore of Heroes episode The Second Coming produced Fast National Ratings of 1.9/3. For Final Nationals, the episode scored 1.1/3 in the 18-49 bracket, 1.5 million viewers of age 18-49, and 3.0 million viewers overall.--MiamiVolts (talk) 19:11, 24 March 2009 (EDT)

April 27, 2009 (S3 Finale Final Ratings)...

...are not available until tomorrow due to a "server error" Nielsen has (see here for details). In other news, Nielsen is being sued by Sunbeam Corp., which is claiming that Nielsen is an abusive monopoly. Along with the CW and NBC Boston affiliated stations, Sunbeam owns Miami station, WSVN (Fox Channel 7), whose ratings have fallen by as much as 45% in some timeslots immediately following Nielsen's introduction of set-top boxes to monitor ratings in the South Florida market. Read about that here.--MiamiVolts (talk) 00:13, 6 May 2009 (EDT)

  • Wow. If Nielsen loses this case (which I think is very possible), bye bye Nielsen. That could really change (and should change) the way viewership is tallied. This could be a big blow for the increasingly irrelevant Nielsens. I mean, even their response to the suit--"The TV ratings we are providing are more accurate than any previous measurement"--seems antiquated. In a landscape of changing technology and so many alternate ways of viewing television, there is absolutely no way that Nielsen numbers are accurate--let alone more accurate the before! Yikes. Get with the times, Nielsen! -- RyanGibsonStewart (talk) 00:48, 6 May 2009 (EDT)
    • It could definitely change things. If this goes the same as Microsoft's case, I'm guessing the outcome will depend on what action the judge decides is warranted and through how many appellate courts Nielsen decides to take it through. Nielsen commented they are going to fight it, and I imagine they'll fight just as hard as Microsoft did. You can read what WSVN has to say here. They also provide a link to the complete lawsuit text. Interesting reading. I should point out that Nielsen does acquire information about internet data, etc., from the networks, but they don't publish it freely. It appears they just sell that info. Sunbeam has something else going for them, imho, if it's true as the lawsuit claims, that "the Media Ratings Council, set up by the government to oversee companies like Nielsen, refused to accredit the ratings system in South Florida because it did not meet their minimum standards, but Nielsen put it in operation anyway to tap into the lucrative cable market".--MiamiVolts (talk) 00:58, 6 May 2009 (EDT)
  • Today, news sources announced that Nielsen Ratings have been delayed for a fourth day. Nielsen hasn't released any ratings data for any show since Saturday.--MiamiVolts (talk) 14:29, 6 May 2009 (EDT)
    • The Nielsen Ratings finally came out late yesterday, and I've updated them. They don't really show any increase for the finale... hopefully, this week's TAMi isn't delayed too much longer.--MiamiVolts (talk) 04:18, 7 May 2009 (EDT)