Product placement

Product placement
File:Ando hand out.jpg Ando puts out his hand -- as if to ask for payment -- while a Nissan Versa sits in the foreground and Greyhound buses lie the background.
First reference:	One Giant Leap
"Product placement" on Wikipedia

Product placement is a promotional tactic used by marketers in which a real commercial product is used in fictional or non-fictional media, and the presence of the product is a result of an economic exchange. When featuring a product is not part of an economic exchange, it is called a product plug. Product placement also occurs with the inclusion of a brand's logo, or a favorable mention or appearance of a product.

Some real-world products have appeared in the fictional world of Heroes.

Product Appearances by Episode

Genesis

• Claire puts her hand into an InSinkErator garbage disposal.

One Giant Leap

• Ando watches lasvegasniki.com on his iPod.
• At the car rental kiosk in the Los Angeles International Airport, Hiro specifically requests a Nissan Versa and will accept no other vehicle.

Hiros

• After getting a ride back to Las Vegas with Nathan, Hiro finds the Nissan Versa, parked in a garage. Later the Versa is seen again when Ando joins him.

Better Halves

• Hiro and Ando prepare to leave Las Vegas in their Versa when the high roller makes them an offer they can't refuse.
• A lowlife wears an Adidas jacket.

Nothing to Hide

• In Utah, Hiro and Ando stop the Versa at the site of a traffic accident.
• Lyle Bennet hides from Claire and Zach inside the Bennet Family Nissan Armada SUV.

Homecoming

• Micah is found waiting near a Greyhound Bus.

Six Months Ago

• Greyhound buses are seen in the background as Hiro and Charlie discuss attending the Japanese film festival 300 miles away.

Fallout

• Peter drinks from an Arrowhead water bottle while being interrogated by Matt Parkman and Audrey Hanson. Behind them, more bottles sit conspicuously on a table.
• Hiro and Ando reach the Union Wells High School in their Nissan Versa. They stand right next to a car, presumably the Nissan, when Isaac calls and tells them they need to meet.
• Isaac disembarks from a Greyhound Bus in Midland.

Godsend

• Hiro mentions the Nissan Versa to Simone while explaining his role in the 9th Wonders! comic books.

The Fix

• Hiro and Ando go to retrieve their Nissan Versa from a parking garage in New York.

Distractions

• Zach and Claire use a Quest minivan to meet Claire's birth mother in Kermit, TX.

Unexpected

• Mohinder drives a Nissan Sentra rental car in to meet Dale Smither in Bozeman, Montana.
• Dale, an evolved human with enhanced hearing owns an iPod Nano which is used to drown out other sounds. The iPod lies in puddle of blood after Sylar kills Dale.
• Ando drives Hope to Primm, NV, in the Nissan Versa. Hope uses the car as a shield during a shootout with Steve Gustavson. After the shootout, Hiro notes that the car doesn't have a scratch.
• Hiro and Ando hide in the luggage compartment of a Greyhound bus during the gunfight, which also takes place at a Greyhound bus depot. Later, Hiro boards a Greyhound bus headed for Las Vegas.

Company Man

• The Bennet family returns from the hospital in their Nissan Armada SUV. Later, Mr. Bennet and Claire ride in the SUV to meet the Haitian.
• A ten-year-old Hiro plays a Game Boy.

Parasite

• Mohinder uses a Dell laptop in his father's apartment.
• Hiro uses a Dell computer to search for the sword in Linderman's collection.
• The FBI use Dell laptops while surveilling Mr. Linderman.
• Micah and Jessica play Heavenly Sword on the PlayStation 3.

Graphic Novel:Family Man

• Mr. Bennet uses a Visa to pay for coffee at an Odessa coffee shop.

Primatechpaper.com

• A red Nissan Sentra is parked outside of Primatech Paper on their website's About Us page.

The Hard Part

• Micah is wearing a GAP shirt on one of the photos shown.
• Micah plays various Playstation 3 video games while at The Company facility

Four Months Later

• The police vehicle chasing Maya and Alejandro is a Nissan Frontier.
• Noah Bennet gives Claire the keys to the family's Nissan Rogue in the parking lot of Claire's new high school. Claire mentions the model of the car by name, exclaiming "The Rogue?!" when handed the keys.
• A band of Irish thieves in Cork, Ireland are expecting to find iPods in a container, only to find the container empty, with the exception of a shaken, scared, and shirtless Peter Petrelli.

Notes

• Nissan is a primary acknowledged sponsor of the Heroes franchise, sponsoring the broadcast episodes, graphic novels, a free iTunes download of the pilot, as well as Heroes 360. In addition to product placement, they also use traditional and more obvious advertising methods such as television commercials and print ads placed in the beginning of each graphic novel.
• Emerson, makers of the InSinkErator brand in-sink garbage disposal sued NBC for the use of their clearly branded product during a scene where Claire's hand is badly mangled after she places it in a running garbage disposal (Genesis). Emerson claimed NBC misrepresented any risks or potential injuries posed by the InSinkErator on the show, while portraying the brand "in an unsavory light, irreparably tarnishing the product." The company settled with NBC out of court on Feb 23, 2007. [1]

Anachronistic Placements

Some items seen in the show appear in the show’s timeline considerably before their real-world release.

• In-show, Micah plays Heavenly Sword on a Playstation 3 on or about November 1, 2006. In the real world, these items were released on September 12, 2007 (link) and November 17, 2006 (link) respectively.
• In-show, the Nissan Rogue is a buyable, drivable automobile in March 2007. In the real world, this vehicle was introduced to the masses late September, 2007.

Trivia

• The Copy Kingdom store where Noah works in Season 2 is conspicuously not a real copy/document service chain.

Gallery

• 
  Ando watches Niki on his iPod.
  (One Giant Leap)
• 
  Hiro's Versa rental car awaits him outside LAX airport.
  (One Giant Leap)
• 
  Even in death, a lowlife wears Adidas.
  (Better Halves)
• 
  D.L. finds Micah waiting near a Greyhound Bus.
  (Homecoming)
• 
  Peter drinks from an Arrowhead water bottle.
  (Fallout)
• 
  A Greyhound logo fills the frame.
  (Fallout)
• 
  Zach drives a Quest minivan.
  (Distractions)
• 
  Mohinder drives a Nissan rental car while in Bozeman, Montana.
  (Unexpected)
• 
  Dale's iPod lies in a puddle of blood.
  (Unexpected)
• 
  Hiro and Ando walk past some Greyhound buses on the way to their Versa.
  (Unexpected)
• 
  A ten-year-old Hiro plays a Game Boy.
  (Company Man)
• 
  Mr. Bennet drives his Nissan Armada to the bridge.
  (Company Man)
• 
  The Nissan Armada approaches the bridge.
  (Company Man)
• 
  Hiro uses a Dell computer.
  (Parasite)
• 
  FBI Agents Quesada and Alonzo use a Dell in their surveillance.
  (Parasite)
• 
  Mohinder's laptop is also a Dell.
  (Parasite)
• 
  Micah and Niki play a game on the PlayStation 3.
  (Parasite)
• 
  Heavenly Sword, a video game that Niki and Micah play.
  (Parasite)
• 
  Mr. Bennet buys coffee for the masses using a Visa credit card at an Odessa coffee shop.
  (Family Man)
• 
  Micah wears a GAP shirt.
  (The Hard Part)
• 
  A Nissan Frontier police vehicle chases Maya and Alejandro.
  (Four Months Later...)
• 
  Noah and Claire Bennet conclude an embrace next to their Nissan Rogue.
  (Four Months Later...)

External Links

• Apple -- iPod
• Arrowhead Brand Mountain Spring Water
• Dell Inc.
• Greyhound Bus Line
• Nissan
• PlayStation Global
• Visa