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Product placement

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Product placement
Bob hands Monica an iPod.

First reference: Genesis
"Product placement" on Wikipedia

Product placement is a promotional tactic used by marketers in which a real commercial product is used in fictional or non-fictional media, and the presence of the product is a result of an economic exchange. When featuring a product is not part of an economic exchange, it is called a product plug. Product placement also occurs with the inclusion of a brand's logo, or a favorable mention or appearance of a product.

Some real-world products have appeared in the fictional world of Heroes.



  • Claire puts her hand into an InSinkErator garbage disposal (though the InSinkErator logo was removed for the DVD due to a lawsuit).

One Giant Leap


  • After getting a ride back to Las Vegas with Nathan, Hiro finds the Nissan Versa, parked in a garage. Later the Versa is seen again when Ando joins him.

Better Halves

Nothing to Hide

Seven Minutes to Midnight


  • Micah is found waiting near a Greyhound Bus.

Six Months Ago

  • Greyhound buses are seen in the background as Hiro and Charlie discuss attending the Japanese film festival 300 miles away.



The Fix



  • Mohinder drives a Nissan Sentra rental car in to meet Dale Smither in Bozeman, Montana.
  • Dale, an evolved human with enhanced hearing owns an iPod Nano which is used to drown out other sounds. The iPod lies in puddle of blood after Sylar kills Dale.
  • Ando drives Hope to Primm, NV, in the Nissan Versa. Hope uses the car as a shield during a shootout with Steve Gustavson. After the shootout, Hiro notes that the car doesn't have a scratch.
  • Hiro and Ando hide in the luggage compartment of a Greyhound bus during the gunfight, which also takes place at a Greyhound bus depot. Later, Hiro boards a Greyhound bus headed for Las Vegas.

Company Man

  • The Bennet family returns from the hospital in their Nissan Armada SUV. Later, Mr. Bennet and Claire ride in the SUV to meet the Haitian.
  • A ten-year-old Hiro plays a Game Boy.


  • Mohinder uses a Dell laptop in his father's apartment.
  • Hiro uses a Dell computer to search for the sword in Linderman's collection.
  • The FBI use Dell laptops while surveilling Mr. Linderman.
  • Micah and Jessica play Heavenly Sword on the PlayStation 3.

Graphic Novel:Family Man

The Hard Part

  • Micah is wearing a GAP shirt on one of the photos shown.
  • Micah plays various Playstation 3 video games while at the Company facility.

Four Months Later...

  • The police vehicle chasing Maya and Alejandro is a Nissan Frontier.
  • Noah Bennet gives Claire the keys to the family's Nissan Rogue in the parking lot of Claire's new high school. Claire mentions the model of the car by name, exclaiming "The Rogue?!" when handed the keys.
  • A band of Irish thieves in Cork, Ireland are expecting to find iPods in a shipping yard, only to find the specified container empty, with the exception of a shaken, scared, and shirtless Peter Petrelli.

Fight or Flight

  • When Elle receives a phone call, the Sprint logo is clearly visible on the phone's external screen.

The Line

  • The Nissan Rogue continues to be seen.
  • Bob gives Monica a black iPod.

Out of Time

  • Bob and Nathan watch video footage of Peter being treated in the Company building on a computer program with the Cisco logo featured prominently on the screen.

Cautionary Tales

  • Elle is seen drinking a cup of Slusho while taking to Mohinder. This is a drink which has made multiple cameos in various television shows by J.J. Abrams. It is also a main element in Abrams's film, Cloverfield, the second trailer of which was aired a few days before this episode's airing. This placement carries over to Beeman's Blog for this episode in which multiple cast members are shown posing with Slusho, including James, Adair, Hayden, David, Sendhil, Kristen, Greg, Masi, George and Jack.
  • Just before their shoot out with Elle, Mohinder and Bob, Noah mentions to West that his first car as a teenager was a Citroen.

Truth & Consequences


Graphic Novel:History of a Secret

  • Mr. Aswan has an Apple laptop computer on the desk of his office.

Graphic Novel:Past Experience

Graphic Novel:Pieces of Me

Graphic Novel:Donna's Big Date, Part 2

Graphic Novel:Career Choices

Graphic Novel:Foresight

  • Donna uses a Samsung/Sprint cell phone.

The Butterfly Effect

  • Usutu tells Matt that his cell phone doesn't get coverage where they are and says that he should have used Sprint instead.
  • Tracy Strauss's car is a blue Nissan 350Z convertible.

The Eclipse, Part 1

  • Angela looks at a family photo lying beside the keyboard of her Mac.

Graphic Novel:Red Eye, Part 2

Building 26



  • The Dial a Hero online project works with two MacBooks.
  • Annie says that that the school doesn't give out any student information. Otherwise, she would've added Claire as a friend on Facebook. Claire mentions it isn't her fault, she always checks the "Privacy" button for her page.
  • Gretchen says to Claire that she couldn't hide her secret from society. Google's her enemy.
  • While waiting for the students to finish their preliminary exam, Professor Fenton reads the book Pride and Prejudice and Zombies to pass time.
  • Annie invites Claire to a party where they could play Guitar Hero III.

Jump, Push, Fall

  • Peter brings Hesam clam chowder from a Legal Sea Food in Boston.

Heroes Evolutions


  • Nissan is a primary acknowledged sponsor of the Heroes franchise, sponsoring the broadcast episodes, graphic novels, a free iTunes download of the pilot, as well as Heroes 360. In addition to product placement, they also use traditional and more obvious advertising methods such as television commercials and print ads placed in the beginning of each graphic novel.
  • Emerson, makers of the InSinkErator brand in-sink garbage disposal sued NBC for the use of their clearly branded product during a scene where Claire's hand is badly mangled after she places it in a running garbage disposal (Genesis). Emerson claimed NBC misrepresented any risks or potential injuries posed by the InSinkErator on the show, while portraying the brand "in an unsavory light, irreparably tarnishing the product." The company settled with NBC out of court on Feb 23, 2007. [1]
  • In the episode commentary for Fight or Flight, Greg Beeman says that he wanted to find a right-hand drive car for Elle to use in Ireland. Greg Grunberg interrupts and helpfully finishes his sentence with "but Nissan doesn't make one."
  • Some items seen in the show appear in the show’s timeline considerably before their real-world release.
    • In-show, Micah plays Heavenly Sword on a Playstation 3 on or about November 1, 2006. In the real world, these items were released on September 12, 2007 (link) and November 17, 2006 (link) respectively.
    • In-show, the Nissan Rogue is a buyable, drivable automobile in March 2007. In the real world, this vehicle was not released until late September, 2007.
    • In-show, Victoria Pratt has an aluminum Apple iMac in her house on March 19. In the real world, it was not released until August 7, 2007.


See Also

External Links

Miscellaneous References edit

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